Leaders and Associates at Ascension Sacred Heart Hospital celebrated the adoption of the Ascension name and logo at a blessing ceremony on Thursday, March 1.
“Today’s celebration is exciting for our facility and health system,” said Sandy Anderson, President, Ascension Sacred Heart Hospital. “We are committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable.”
Signage crews have completed changes to major exterior hospital and clinic signage at entrances and in key internal areas of facilities in northern and central Wisconsin. The rebranding will continue in over the next few months with a phased approach in other areas of the state over the next year.
“This is an important milestone in our One Ascension journey,” said Ascension Healthcare Senior Vice President and Ascension Wisconsin Ministry Market Executive Bernie Sherry. “Ascension Sacred Heart is helping lay the foundation for our health ministry’s initiative to unite all of our local brands, names and care teams. This will lead to and reflect further collaboration among physicians and caregivers, locally and nationally, enhancing and integrating the care we provide to those we are privileged to serve.”
The new signage follows in the footsteps of legal name changes for the system which took place on Sept. 1, 2017 and resulted in the sunset of the use of Ministry Health Care.
“By connecting the care we provide, we make it easier for patients and communities to find the care they need, when and how they need it,” said Ascension Senior Vice President and Chief Marketing and Communications Officer Nick Ragone. “You still see the doctor you know and trust, but now you know your doctor is connected to other experts and specialists across the state and across the country, all dedicated to providing care specific to your individual needs.”
Ascension facilities in central and northern Wisconsin were also the first to convert to a new national website experience designed to highlight and connect Ascension operations nationwide. The online address of ascension.org/wisconsin now serves as the major point of access in the Badger State. The site’s responsive design will provide users a consistent experience from computers, tablets and mobile devices.