Multi-Media Channels is pleased to announce the acquisition of The Antigo Area Shopper, a weekly advertising publication serving homes and businesses in Antigo, Aniwa, Deerbrook, Elcho, Pickerel, Pearson, Summit Lake and White Lake, WI.
“The Antigo Area Shopper has been a valued source for local advertising needs since it was founded in 2011. We couldn’t be more excited about Antigo joining our family of Wisconsin-based publications,” said Patrick Wood, CEO of Multi-Media Channels. “We’ve always been committed to the local communities that we serve, and we want to continue to build on the local brand and strengthen our presence in your community. We look forward to The Antigo Shopper’s continued success.”
“As a family owned and operated business, it was essential for us to find a buyer who values what The Antigo Area Shopper means to this community. We trust we’ve picked a good steward for The Antigo Area Shopper and MMC will continue the proud tradition of our publication,” said Shaughn Novy, former owner of The Antigo Area Shopper.
Multi-Media Channels’ purchase of Antigo represents the company’s second acquisition in the past two months. In July 2014, MMC acquired the assets of the Merrill Courier – a newspaper and media outlet serving the city of Merrill and surrounding areas. MMC is a subsidiary of Brown County Publishing, a family owned and operated media corporation that traces its publishing roots back three generations. Based in Green Bay, the company publishes numerous weekly shoppers, weekly newspapers and specialty publications, along with associated websites in and around Northeast and Northcentral Wisconsin. The weekly shoppers include the Waupaca Buyers’ Guide, Wausau Buyers’ Guide, Stevens Point Buyers’ Guide, Wisconsin Rapids Buyers Guide, Marshfield Buyers’ Guide, Rhinelander Hodag Buyers’ Guide, New London Buyers’ Guide, Clintonville Shoppers’ Guide; the weekly newspapers include the Merrill Foto News, Rhinelander Star Journal, Waupaca County Post, New London Press Star, Clintonville Tribune Gazette; and the specialty magazines include Silent Sports, Full Throttle, Packerland Pride, Auto Plus, Auto Gazette and Hoopla. Bullseye Distribution is the company’s delivery division.
Eisen Fox & Company advised Multi-Media Channels on the acquisition. “Multi-Media Channels has built a strong media platform in Wisconsin and continues to look for opportunities to expand and strengthen its presence,” according to Vicki Fox, Managing Director at Eisen Fox.